For me, starting ‘Enhance Hospitality’ has been an immensely satisfying journey. When we started in 2018, just to get new hotel partners and tourism destinations to believe in us, was the first big step. But we have been extremely blessed because not only did we get some of the best-known brands across the globe; but we also got an opportunity to grow their business in the Indian market.

The biggest challenge for the hospitality & travel industry has been COVID. And we look at it as also one of the biggest opportunities. We have totally changed the way we work in the last one year. The entire way of sales and marketing for global luxury hotels and tourism destinations has changed for us. And I foresee this changing for the very long term. We have essentially become a digital sales & marketing company for most of our clients during this last year and a half. And going forward, it is going to be a hybrid model for us, which means our physical presence combined with the digital presence would have really gone up substantially. Whether it is social media or e-tradeshows; we are really reaching out to our customers in the most digital way. We also learnt a lot about creativity, especially in the digital context. The kind of digital content that you can create with today’s tools is quite spectacular. And the reach that we can see because of digitization because of so many channels being available at the click of a button. This is quite powerful. And we see that this digital imprint that we have created for ourselves, will be a big driving force for ‘Enhance Hospitality’. So, in the post COVID era, we will see our customers in their offices physically for sure, because that cannot be done away with. However, the way we communicate with them through a digital medium, and the way we create influence for the Indian traveller in the digital context is only going to increase.

Another significant challenge is logistics and supply chain management. Ensuring timely delivery, managing returns, and maintaining inventory levels require robust systems and processes. Cybersecurity is also a major concern, as online businesses are vulnerable to data breaches and cyberattacks, which can erode customer trust.